Google Analytics

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Overview

Google Analytics connects your marketing data to the Horizon intelligence dashboard — automatically pulling traffic, conversion, and campaign performance into your unified business view.

No more manual report building, no more switching between analytics tools, no more stale data — every metric updates automatically in your dashboard.

With the integration active, Horizon ingests your GA4 data alongside CRM, project management, and financial data — giving you a complete operational picture in one place.

What you get with the

Google Analytics

integration

  • Auto-sync traffic, conversion, and engagement data into Horizon dashboards.
  • Campaign performance metrics alongside revenue and pipeline data.
  • Alerts for traffic drops, conversion anomalies, and campaign underperformance.
  • Full visibility into marketing ROI, lead source quality, and content performance.
  • Automated weekly and monthly executive summary reports.
  • Cross-source reporting — GA4 data combined with CRM, ads, and financials.

Ready to remove the bottleneck?

"North Star Ventures built systems that saved us 40+ hours a month."
Priya Kapoor
Operations Lead, Creative Studio
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